Privacy Policy

At Hendrickson's Fine Jewelers, we are an independent family jewelry store, owned and operated by family and working for you, our family. Just as we treat every client who walks through our doors, we treat your personal information with care, discretion, and respect. This Privacy Policy explains how we collect, use, share, and protect your information across our stores, our website, and all of the ways you interact with us.

Section OneIntroduction & Scope

This Privacy Policy ("Policy") describes the practices of Hendrickson's Fine Jewelers, together with its affiliates ("Hendrickson's," "we," "us," or "our"), regarding the collection, use, and disclosure of information about individuals ("you") who visit our retail locations, browse or purchase from our website, engage with our customer relationship and loyalty programs, or otherwise interact with us.

This Policy applies to information gathered through all of our channels, including our physical showroom and point-of-sale systems, our eCommerce store, our marketing programs (email and SMS), our customer service interactions, and our use of cookies and similar technologies. By using our services, you acknowledge that you have read and understood this Policy.

Interpretation and Definitions

Words with initial capital letters have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

• CompanyRefers to Hendrickson's Fine Jewelers, the entity responsible for processing your personal data.
• Personal DataAny information that relates to an identified or identifiable individual.
• ServiceRefers to our retail stores, our website, and all associated products and services.
• Usage DataData collected automatically, either generated by the use of the Service or from the Service infrastructure itself.
• YouThe individual accessing or using the Service, or the company or legal entity on whose behalf such individual is accessing or using the Service.

Section TwoInformation We Collect

We collect several categories of information in order to provide and improve our Service to you. The categories below describe the types of data we may collect depending on how you interact with us.

a. Personal Information

While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. This may include:

• First name and last name
• Email address
• Phone number
• Mailing and billing address
• Payment information (processed securely through our payment providers)

b. Point of Sale (POS) Data

When you make a purchase in one of our stores, our point-of-sale systems collect transaction-related information, such as:

• Purchase history and item details
• Transaction records, dates, and amounts
• Payment method and (where applicable) tokenized card references
• In-store service requests, custom design orders, and repair records

c. eCommerce Data

When you use our website, we may collect information about how you interact with our online store, including:

• Browsing behavior and pages viewed
• Shopping cart and checkout activity
• Wishlist and saved item preferences
• Account settings and communication preferences

d. CRM Data

To provide personalized, family-style service, we maintain customer relationship records that may include:

• Customer profiles and preferences
• Communication history across email, phone, SMS, and in person
• Customer service and support tickets
• Notes related to custom designs, appraisals, and special occasions

e. Device & Technical Data

When you access our website, we automatically collect Usage Data, which may include:

• IP address and general geographic location
• Browser type and version
• Device identifiers and operating system
• Cookies and similar tracking data (see Section 6)

f. Location Data

Depending on the services you use, we may collect location-related information, such as:

• Store visit records associated with a transaction
• Delivery and shipping addresses
• Approximate geolocation derived from your device or IP address (only with permission where required)

Section ThreeHow We Use Your Information

We use the information we collect for the following purposes:

a. Order Processing & Fulfillment

To process your orders, arrange delivery or in-store pickup, complete custom design and repair services, and communicate with you about the status of your purchases.

b. Customer Service & Support

To respond to your inquiries, resolve issues, honor warranties, and provide the attentive, personal service our family is known for.

c. Marketing Communications

To send you promotional messages by email, SMS/text message, and push notifications about new collections, events, and offers, subject to your consent and preferences.

d. Personalization & Recommendations

To tailor our recommendations, remember your preferences, and present products and content that may be relevant to you.

e. Loyalty / Rewards Program Management

To administer any loyalty or rewards programs, track points and benefits, and notify you of program-related updates.

f. Analytics & Business Improvement

To understand how our stores and website are used, measure the effectiveness of our services, and improve our products, offerings, and customer experience.

g. Fraud Prevention & Security

To detect, prevent, and respond to fraud, unauthorized transactions, and other harmful or unlawful activity, and to protect our customers, staff, and business.

Section FourSMS & Text Message Marketing

If you choose to opt in to our SMS/text message marketing program, we will send you recurring promotional and transactional text messages. Our SMS practices are designed to comply with the Telephone Consumer Protection Act (TCPA) and applicable regulations.

• Consent: We only send marketing texts to individuals who have provided express written consent to receive them. Consent is not a condition of any purchase.
• Message Frequency: Message frequency varies. You may receive periodic messages regarding promotions, events, and order updates.
• Message & Data Rates: Standard message and data rates may apply, as charged by your mobile carrier.
• Opt-Out: You may cancel at any time by replying STOP to any message. After you send STOP, we will send a confirmation message and no further texts will be sent.
• Help: For assistance, reply HELP or contact us using the details in Section 15.

Section FiveEmail Marketing

We may send you promotional emails about new arrivals, events, and special offers, in accordance with the CAN-SPAM Act. Every marketing email we send includes a clear way to opt out.

• Unsubscribe: You may unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any marketing email, or by contacting us directly.
• Processing Time: We will honor opt-out requests promptly, as required by law.
• Transactional Emails: Even if you opt out of marketing, we may still send you non-promotional messages related to your orders, accounts, or services.

Section SixCookies & Tracking Technologies

We use cookies and similar tracking technologies to operate our website, remember your preferences, and understand how visitors engage with our content.

• Essential Cookies: Required for core site functionality, such as maintaining your shopping cart and secure checkout.
• Analytics Cookies: Help us understand site usage and improve performance, often through third-party analytics providers.
• Advertising Pixels: Used to measure and deliver relevant advertising across platforms.
• Preference Cookies: Remember your choices to personalize your experience.

You can control cookies through your browser settings and, where available, through our cookie preferences tool. Disabling certain cookies may affect the functionality of the website.

Section SevenThird-Party Sharing & Service Providers

We do not sell your personal information for money. We may share your information with trusted third parties who perform services on our behalf, subject to appropriate confidentiality and data protection obligations. These may include:

• Payment Processors: To securely process transactions.
• Shipping Carriers: To deliver your orders.
• Marketing Platforms: To manage email and SMS communications.
• Analytics Providers: To help us understand and improve our services.
• Professional Advisors & Authorities: Where required by law, regulation, or legal process.

Section EightData Retention & Deletion

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, including to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of data and the context in which it was collected. When information is no longer needed, we take reasonable steps to securely delete or anonymize it.

Section NineData Security Measures

We implement administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures include encryption of sensitive data in transit, restricted access controls, and secure handling of payment information through certified providers. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Section TenYour Rights & Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: The right to request a copy of the personal information we hold about you.
• Correction: The right to request correction of inaccurate or incomplete information.
• Deletion: The right to request deletion of your personal information, subject to legal exceptions.
• Opt-Out: The right to opt out of marketing communications and certain data processing.
• Data Portability: The right to receive your information in a portable, machine-readable format.

To exercise any of these rights, please contact us using the details in Section 15. We may need to verify your identity before fulfilling your request.

Section ElevenCalifornia Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information:

• Right to Know: You may request details about the categories and specific pieces of personal information we have collected.
• Right to Delete: You may request that we delete personal information we collected from you, subject to certain exceptions.
• Right to Correct: You may request that we correct inaccurate personal information.
• Right to Opt-Out: You may opt out of the "sale" or "sharing" of your personal information as those terms are defined under California law.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

California residents may exercise these rights by contacting us using the information provided in Section 15.

Section TwelveChildren's Privacy

Our Service is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 in accordance with the Children's Online Privacy Protection Act (COPPA). If you are a parent or guardian and believe that your child has provided us with personal information, please contact us so that we can take appropriate steps to delete such information.

Section ThirteenInternational Data Transfers

We operate primarily in the United States, and your information may be processed and stored in the United States or other countries where our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction. Where required, we take appropriate steps to ensure that your information receives an adequate level of protection when transferred internationally.

Section FourteenChanges to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, provide additional notice. We encourage you to review this Policy periodically.

Section FifteenContact Information & Data Protection Officer

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us. As a family business, we welcome the conversation.

We will make every reasonable effort to respond to your inquiry in a timely manner.

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